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Staten Island new Toyota dealers pleased with brands Overall Loyalty award
by
Peter Hulbert
Its now 2010, and the automotive industry is putting its best foot forward to try and garner some of the audience it lost over the recession of 2009 with huge new technologies and big innovations. While numbers were rough over 09, some brands came out no worse for the wear. Kia, for instance, had a record year, becoming one of the only manufacturers to really end up on the positive side of the sales spectrum. Other manufacturers worked on bolstering brand loyalty, even in the face of low sales, and are coming into 10 with a little extra steam and momentum.
For their part, Staten Island new Toyota dealers are enjoying their place in the sun following a solid year for the Japanese manufacturer. Sure, sales numbers werent what they were only a year before. And yes, the current recall crisis is putting the famous brand into a bit of a tailspin. But, over the past few years, Toyota has always been able to find a way out of it, with cutting-edge innovations like the eco-friendly, fuel-efficient Prius, a smaller car available at NJ Toyota dealers. Other reliable, affordable and fuel efficient vehicles like the Corolla and Camry have been a huge help in establishing Toyotas reputation for quality vehicles, and a single recall cant change that.
In fact, amidst a host of accolades for the Prius and the brand as a whole, Toyota also took one of the more prestigious awards of 2009; in the fourteenth year of the competition, R.L. Polk and Co. just announced that Toyota has been honored with the Overall Loyalty to Manufacturer award in its 2009 Automotive Loyalty Awards, a designation held be General Motors for every year of the millennium prior to this one. This fantastic award will reflect well on Staten Island new Toyota dealers, who have been working hard to provide their customers with only the best and most reliable vehicles.
On top of the general brand award, Toyota also took honors in Mid/Full-Size Car for its innovative Prius and Mid/Full-Size SUV for the Lexus RX. Additionally, Toyota won an award in one of the new ethnic categories, bringing home honors for Asian-American brand loyalty. These distinctions serve as a validation for 2010 NJ Toyota drivers everywhere that theyve made an intelligent choice in their car purchasing decision. NJ Toyota dealers across the state are bracing themselves for a whirlwind of buying activity, one that Toyota hopes will trump the recent bad press it has garnered for the Prius recalls.
According to Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A., Inc “After an extremely difficult year for the auto market, winning four Polk Loyalty Awards is a real boost for us. We’re especially grateful to our dealers and customers for their trust in Toyota, Lexus and Scion.”
So, as Toyota kicks into action for this year, smart drivers will make the decision to drive 2010 NJ Toyota vehicles, following in the footsteps of smart Americans across the country.
Peter Hulbert is a blogger and auto expert who focuses on best-in-segment vehicles and has written extensively about import cars. His article features information on NJ Toyota dealers for 2010 NJ Toyota drivers.
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