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Submitted by: Charen Smith
Innovation has brought creativeness into our imagery and graphic layouts. It has also brought new ideas in marketing strategy. It is always good to embrace change if it brings us to a higher level from where your company is currently at. The only drawback is when you put too much time in making your materials for campaign so creative that you have forgotten about its essence. Here are three back to basic rules that can help you calibrate your goals for catalog printing. Catalogs are a sure hit because of its colorful prints and eye catching prints, with the rise of latest technology you also embrace it because you also want newer concepts to offer to your customers.
It would be best to know what your material is really is for so you won t get lost in the midst of ever changing technology.
1. Gaining clients: Why are you printing your materials? The main reason is that you want to have more customers. You want to consider even the customers of your competitors. You are not in the business of simply impressing people with your creativeness, the aim is to improve the number of your market and eventually be on the lead. If that is the case, you can come up with quite a good marketing tool that has an excellent layout fit for the branding of your products without sacrificing your goal. Create a balance between coming up with a material that attracts, creates a need to buy, retains customer loyalty and at the same time does your company a good return of investment. Some companies may spend too much money on marketing tools, big billboards, television advertising, newsletters, and the likes. There is nothing wrong with that, but always go back to the basics, is it really worth to spend that much money or could there be other ways of reaching your goal without having to spend that much?
2. Customer loyalty: Competitors are out there to take advantage of your flaws and eventually win your customers. Another key to a company s success is the core customers. These customers have been there for years patronizing your products and sustaining your business as you are looking for new target markets. These customers are undaunted by other company s offers because they simply know that what they have is the best.
When printing your marketing materials, keep these loyal customers in mind. Make sure that aside from offering them the best products from your company, you also update them with the latest information that will keep them informed. Connect with them by including some privileges that they can avail exclusively as your loyal customers. They would love to avail these perks that you are offering them. Most companies make a mistake by focusing too much on new markets and customers that they are not wary about other company s efforts in getting their loyal customers. Though new customers are important, it is also a good reminder to always connect and value your old customers. Remember that you are where you are because of them. You can never make it without the support of customers that are loyal.
3. Increasing sales: Yes, that is the gist of marketing campaigns; to increase sales for the company. Your marketing efforts will be useless if you do not create sales for your company. Other than your customary marketing strategy, think of other means to increase your sales especially during dry months. Think of promotions, discount coupons and include it on your printed materials. Everyone loves sales so expect to have a good return of investment.
Now that you know the basics of catalog printing, you can never go wrong in the midst of the latest technology that may come up. Use your catalogs wisely.
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